CAANZ is pleased to announce that it has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
This qualification is suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
When faced with the creative product, clients tend to focus on the ‘WHY NOT’ to approve as they are afraid of making a mistake. Wayne’s methodology shows agency people exactly what to say (and what not to say) in order to overcome that fear. The MAChINE helps clients recognise WHY the creative does the job for them. It reduces subjectivity and gives sound business reasons to approve the work. In doing so it forces attention on the Idea rather than the Execution.
2015 New Zealand Effie Awards in association with TVNZ - Entries are now open!
See the 2015 New Zealand Effie Award Categories and Entry Forms.
Key dates for this year’s New Zealand Effie Awards. Thanks to our principal partner TVNZ and support from ANZA.
Save the date. BOTAB 2015 coming soon - Thursday 17th September, 2015
In recent years there have been a number of changes to financial markets and credit contracts legislation to provide additional protection for consumers.
One of the changes is the introduction of Lender Responsibility Principles under the Credit Contracts and Consumer Finance Act.
Equity, the union for New Zealand’s performers, would like to bring to your attention those clauses from the General Terms of the NZ standard TVC contract that relate to juvenile performers on TVCs.
A record-breaking 900 of New Zealand’s leading Media personalities came together to celebrate the Industry’s best work from the past year at the 2015 Beacons Awards in association with NZME last night
See the full list of winners of the 2015 Beacon Awards here.
Read through the application process for the 2016 CAANZ Intern Programme. Applications open Friday 1st August, close Wednesday 30th September.
Congratulations to the winners of the 2015 Axis Awards. See the full list of winners here!
Check out the photos from the 2015 Axis Awards Gala Dinner by Leon Rose Photography!
To allow for planning and budgeting of CAANZ related events for 2015, please find our Calendar for Industry Development and Event Management.