2016 Beacon Awards - Best in Show - FCB Media - Maritime NZ - Using Mobile to Own a Moment

Gold Case Studies

Posted 6 May 2016.

‚Äč2016 Beacon Awards Gold Winner Case Studies:

Carat - ASB Bank - Snap Scholarships

  • Best Use of Social

  • Most Effective


FCB Media - Ministry of Social Development - Not OK in Any Home



FCB Media - Audi - Quattro Bistro


FCB Media - Maritime NZ - Using Mobile to Own a Moment

FCB Media - NZ Fire Service - A Burning Issue



FCB Media - Health Promotion Agency - From Minds to Moments


FCB Media/Colenso BBDO - Foodstuffs - New World - Turning a Promotion into Play


MBM NZ - Loyalty New Zealand - Preaching to the (almost) converted


OMD NZ, BEAT, MediaWorks - Frucor Beverages - Jono V Ben



2015 Beacon Awards Gold Winner Case Studies:

FCB Media - Health Promotion Agency - Behaving Like Beer, see here.

FCB Media - Inland Revenue - Finding The ‘Unfindable’, see here.

FCB Media - Maybelline New York - Get A Little Lippy, see here.

FCB Media - PAK’N'SAVE - Earning an unfair share, see here.

FCB Media - Sony Consumer Electronics - Sideline Challenge, see here.

MBM - JH Whittaker’s & Son Limited - Hundreds & Thousands Block Launch, see here.

SparkPHD - DB Breweries - How 60,000 fans paid $30 each to become our Media Channel, see here.

SparkPHD - Unilever ANZ - TRESemmé 365 project, see here.

Starcom - Electoral Commission - Vote Compass, see here.

ZenithOptimedia - Lion - Deep Dive, see here.

2014 Beacon Awards Gold Winner Case Studies:

FCB Media - Noel Leeming - Peoples’ Stories see here.

FCB Media - Maritime NZ - Nudging Behaviour see here.

FCB Media - L’Oreal Group, Maybelline - Nailing It see here.

FCB Media - Sony NZ - Message in a bottle see here

MBM - Whittakers - An Accident Waiting to Happen see here.

OMD/ ClemengerBBDO - NZTA - Blazed Drug Driving see here.

Spark PHD - DB Breweries - Tui Cricket see here.

2013 Media Awards Gold Winner Case Studies:

Naked/ Special Group - Unitec see here.

TVNZ - Media Brand of the Year see here.

DraftFCB Media - Mitre10 - Making DIY Easy As see here.

DraftFCB Media - BMW - Reclaiming No 1 see here.

MBM - The Great Kiwi Comeback Chocoade see here.

OMD - NZTA - Facebook Speeder see here.