Thursday 12 November 2009

Thursday 12 November saw battle hardened agency leaders Peter Myles (ex-Omnicom Media Group), Mike Hutcheson (Lighthouse Ideas Company) and Jeremy Johnston (Sugar) draw on the benefits of their experience to offer insights into creating an efficient, more effective pitch.

A gathering of 30 CAANZ members were on hand to learn from and be entertained by these industry stalwarts.

Key messages included the importance of the client/agency relationship, win the pitch before the pitch and playing to your strengths. In his own inimitable style, Hutch provided a fascinating look into human intelligence and how to apply this to client/agency communication.

Members, please click here to login and download the presentations available from the session.

CAANZ would like to thank New Zealand Post for their support of the indie workshops.