CAANZ is pleased to announce that it has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.
Sörman – Nilsson has helped leaders of the world’s biggest brands transform and thrive in a changing digital world. He will show you how to smooth digital transitions, integrate disparate channels and give customers the streamlined experience they crave.
CAANZ, in conjunction with AUT University and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.
A comprehensive course which covers the fundamentals of the advertising and media agency world. The course is now regarded as one of the most valuable and effective courses for those with fewer than three years’ experience.
The qualification covers a range of subjects including definitions of effectiveness, evaluation and accountability; why businesses should invest in it, how it has developed over time, who has a stake in evaluation and current debates about the topic. It also looks into the broad principles behind different types of objectives that can be set.
This qualification is suitable for any staff that want to raise their commercial nous and get a better understanding of the commercial factors influencing agencies and clients.
Learn more about the specialised one year Diploma for Graduates Endorsed in Advertising at the University of Otago.