CAANZ brings IPA Qualifications to New Zealand

An introduction to the IPA

Posted 29 June 2015.

Register now for the following courses:

Paul Bainsfair, Director General, IPA comments on IPA and CAANZ Commercial Alliance

CAANZ IPA Alliance Announced

CAANZ is pleased to announce that it has forged an alliance with its counterpart in the United Kingdom, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the New Zealand marketing and communications industry.

What is the IPA?

Established in 1917, the IPA (Institute of Practitioners in Advertising) is the professional body for advertising, media and marketing communications agencies based in the United Kingdom. As a not-for-profit membership body, its role is two-fold: to provide essential core support services to its 306 agency brand members who account for over 85% of the UK’s £16.7bn advertising and media spend; and to act as the industry spokesperson.

The IPA’s goal is to set benchmarks for best practice in the global advertising profession to give people the tools to take control of their own learning and to thrive – collectively and individually.

The IPA in association with CAANZ

The IPA are pleased to associate themselves with CAANZ, and in doing so help raise the levels of professionalism amongst the industry in New Zealand through globally recognised qualifications that provide a benchmark in best practice for our industry.

The IPA and CAANZ will launch with two of the existing IPA globally recognised qualifications and online courses and deliver them to CAANZ Industry Members.

IPA courses regarded as the preeminent qualifications offered globally

IPA courses are regarded as the preeminent qualifications globally and CAANZ believes this will be one of the most significant professional development offers available to the communications industry in New Zealand. The new alliance will give the local industry access to international professional development learning that has not previously been available in NZ.

Courses being offered

See EFF TEST Terms & Conditions here.

See COMMERCIAL CERTIFICATE Terms & Conditions here.

CAANZ look forward to offering further courses over time – please check here regularly for new course announcements.

Peter Field, godfather of effectiveness, will visit NZ in March/April 2017.

A prolific speaker on marketing effectiveness, Field has over 30 years experience in planning and consultancy at iconic agencies such as AMV-BBDO, DDB, Grey and Bates, and has co-authored many highly respected marketing and advertising texts, including: Marketing in the Era of Accountability, The Long & The Short of it, Brand Immortality, and The Link Between Creativity and Effectiveness. Field is also the author of the world’s leading online qualification for advertising effectiveness, the IPA Eff Test, available exclusively in Australia as part of The Communications Council professional development program.

Peter will hold a workshop during his visit - all details TBC. Please register your interest by emailing

Registering for courses

Once you have decided which course you would like to participate in please complete the registration form and email it to CAANZ.
CAANZ will register you for the IPA course – an invoice will be sent to the agency / nominated bill payer per your registration form and payment should be made within 14 days.

Login and time commitments

CAANZ will send registration details to the IPA. The IPA will issue you a login and password within 5 working days. You can then commence the course/s.

The Eff Test will take you approximately 30 hours to complete the learning paths.

The Commercial Certificate will take you approximately 8 hours.

Additional live workshops may be offered during the Commercial Certificate course if participant numbers allow – you will be contacted by CAANZ if a workshop is being facilitated locally.

What are the costs?

The IPA Eff Test Qualification:

$895 + GST for Members.

$1195 + GST for Non-Members

The IPA Commercial Certificate Qualification:

$400 + GST for Members

$550 + GST or Non-Members.

See frequently asked questions here.