CAANZ/ AUT University Strategic Planning Lab 2017
Posted 20 December 2016.
“Strategic thinking - putting creativity to work in search of competitive advantage - seems in many organisations to have been captured by the need for elaborate planning rituals.” Jules Goddard and Tony Eccles Authors of “Uncommon sense, common nonsense.”
Do you want to strengthen your strategic thinking, but find it hard to get the training on the job? Do you hear the ‘Strategy’ word being used in your organisation without too much explanation? At a point where developing strategic skills would unlock more career opportunity?
CAANZ, in conjunction with AUT University and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.
- Latest evidence-based understanding of brain processing
- Introduction to behavioural economics
- Understanding of how brands really achieve growth
- Best practice insight development
- Writing strong briefs and briefing well
- Integrating briefs with channel thinking
- Getting the best from your relationship with creative teams
- How to make the case for effectiveness
The course includes presentations, discussions, interactive exercises and mentoring.
WHO SHOULD ATTEND?
Account Managers to Account Directors
Junior to Mid level Planners
Marketing Professionals, Mid-level Communications Managers, Marketing Managers
THE CAANZ/AUT UNIVERSITY STRATEGIC PLANNING LAB 2017
Wednesday 24th May (all day)
Thursday 15th June (all day)
Wednesday 5th July (8am – 1pm)
The lab is staggered over 2.5 days
Members: $1200 + GST pp
Non-member: $1800 + GST pp
Limited places available. Inquiries welcome.
Agencies/clients will be invoiced by CAANZ under normal terms of trade. If you have any questions or queries, call Marlen Smith on 09 303 0435.
Your account will be charged in NZD.
Please provide full name, position, and contact details of attendees- and advise any special dietary requirements.
CAANZ Office Support Coordinator
M: 021 111 6491
P: 09 303 0435
See CAANZ Terms & Conditions here.