Unlock your Strategic Planning Skills! The 2017 CAANZ/ AUT University Strategic Planning Lab

CAANZ/ AUT University Strategic Planning Lab 2017

Posted 20 December 2016.

If you are interested in this or any of our courses, please contact your manager.

“Strategic thinking - putting creativity to work in search of competitive advantage - seems in many organisations to have been captured by the need for elaborate planning rituals.” Jules Goddard and Tony Eccles Authors of “Uncommon sense, common nonsense.”


Do you want to strengthen your strategic thinking, but find it hard to get the training on the job? Do you hear the ‘Strategy’ word being used in your organisation without too much explanation? At a point where developing strategic skills would unlock more career opportunity?

CAANZ, in conjunction with AUT University and leading industry experts, will demystify the word “strategy”. You will move from implementation to the strategic thinking process needed to plan effective communications.


  • Latest evidence-based understanding of brain processing
  • Introduction to behavioural economics
  • Understanding of how brands really achieve growth
  • Best practice insight development
  • Writing strong briefs and briefing well
  • Integrating briefs with channel thinking
  • Getting the best from your relationship with creative teams
  • How to make the case for effectiveness

The course includes presentations, discussions, interactive exercises and mentoring.


Account Managers to Account Directors

Junior to Mid level Planners

Media Planners

Marketing Professionals, Mid-level Communications Managers, Marketing Managers



Wednesday 24th May (all day)

Thursday 15th June (all day)

Wednesday 5th July (8am – 1pm)

The lab is staggered over 2.5 days


Members: $1200 + GST pp

Non-member: $1800 + GST pp

Limited places available. Inquiries welcome.

Agencies/clients will be invoiced by CAANZ under normal terms of trade. If you have any questions or queries, call Marlen Smith on 09 303 0435.

Your account will be charged in NZD.

To register

Please provide full name, position, and contact details of attendees- and advise any special dietary requirements.

Katie Ward

CAANZ Office Support Coordinator

Email: office@caanz.co.nz

M: 021 111 6491

P: 09 303 0435

See CAANZ Terms & Conditions here.